a brand to Celebrate Life on southern Lake Michigan

The "IN" Coast is a lifestyle brand created by a family right here in Northwest Indiana. It's local, it's simple. We are proud of where we live and built a fun-loving community around it. It's more than a t-shirt.

The "IN" Coast is Indiana's crown jewel and Northwest Indiana's coastal playground...our very own 61st National Park! Head to the southern tip of Lake Michigan, and it's nestled perfectly between industry and nature.

We love where we live. We love the Indiana Dunes and Lake Michigan like it's our job. Our products were designed to generate a sense of pride for where we live. Sales of our products help support local causes centered around nature.