The IN Coast - A Brand to Celebrate Life on Lake Michigan

What is The "IN" Coast?


The "IN" Coast is a lifestyle brand. It's easy, it's outdoorsy, it likes to have a good time, it loves to explore, be active, be proud and give back. It's more than just a t-shirt.

Where is The "IN" Coast?


The "IN" Coast is Northwest Indiana's coastal playground...our National Park! It lands at the southern tip of Lake Michigan, nestled perfectly between industry and nature.

Love The "IN" Coast!


We love where we live. We love the Indiana Dunes and Lake Michigan like it's our job. Our products were created as a reflection of pride for where we live.

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