The IN Coast - a brand celebrating lake life in Northwest Indiana.

The IN Coast

What is The "IN" Coast?

The "IN" Coast is a lifestyle brand. It's easy, it's outdoorsy, it likes to have a good time, it loves to explore, be active and give back.  It's more than just a t-shirt.

Where is The "IN" Coast?

The "IN" Coast is Northwest Indiana's coastal playground. It lands at the southern tip of Lake Michigan, nestled perfectly between industry and nature.

Love The "IN" Coast!

We love where we live. We love the Indiana Dunes and Lake Michigan like it's our job. Our products were created as a reflection of pride for where we live.

Featured Products

New products are coming soon!