The IN Coast - A Brand to Celebrate Life on Lake Michigan

What is The "IN" Coast?

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The "IN" Coast is a lifestyle brand. It's easy, it's outdoorsy, it likes to have a good time, it loves to explore, be active, be proud and give back. It's more than just a t-shirt.

Where is The "IN" Coast?

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The "IN" Coast is Northwest Indiana's coastal playground...our National Park! It lands at the southern tip of Lake Michigan, nestled perfectly between industry and nature.

Love The "IN" Coast!

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We love where we live. We love the Indiana Dunes and Lake Michigan like it's our job. Our products were created as a reflection of pride for where we live.

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